It's the joy of washing less.
EASY TO WASH
Maintaining and washing our products is a breeze. Our commitment to providing hassle-free care means that all of our products are designed with easy washing and maintenance in mind. You can enjoy the convenience of effortless cleaning while still reaping the benefits of water and energy savings, as well as extending the longevity of your clothes. So, go ahead and enjoy the simplicity of caring for our products, knowing that we've made it as simple as possible for you.
Our clothes last longer than you think
Slow fashion is the key
If maintained and washed properly, you'll be proud to keep out clothes in your wardrobe for a long time.
1+
days lifespan
Here's how you can keep care of your clothes:
T-Shirts
Crafted with 100% Supima Cotton, available in Crew Neck for Men and V-Neck for Women. Designed in Japan and made in India.
- You don't need to wash the product before the first wear or after every time you wear it.
- Wash inside out or dry clean at 30°C with similar colours.
- Do not bleach, do not tumble dry and do not use fabric softener
- After washing, briefly iron or dry clean. The heat treatment prolongs the water-repellent technology. The easy care and antibacterial properties are not affected.
Supima Polo T-Shirts
Crafted with 100% Supima cotton which is 1% of the world's cotton harvest and grown only in California(US).
Available in Supima Polo in Men and Supima Cropped Polo in Women. Designed in Japan and made in India.
- You don't need to wash the product before the first wear or after every time you wear it.
- Wash inside out or dry clean at 30°C with similar colours.
- Do not bleach, do not tumble dry and do not use fabric softener.
- After washing, briefly iron or dry clean.
Organic Cotton Polo T-Shirts
Crafted with 100% Organic Cotton. Designed in Japan and made in India.
- You don't need to wash the product before the first wear or after every time you wear it.
- Wash inside out or dry clean at 30°C with similar colours.
- Do not bleach, do not tumble dry and do not use fabric softener.
- After washing, briefly iron or dry clean.
Shirts
Crafted with Egyptian Giza cotton for Men and Hemp fabric for Women. Designed in Japan and made in India.
- You don't need to wash the product before the first wear or after every time you wear it.
- Wash inside out or dry clean at 30°C with similar colors
- Do not bleach, do not tumble dry and do not use fabric softener
- Short iron or dry clean after washing.
- Hang on a wooden hanger to avoid wrinkling/stretching
Socks
Our socks are made free-size and are available in both Organic cotton and Bamboo fabric. Designed in Japan and made in India.
- You don't need to wash the product before the first wear or after every time you wear it.
- Wash inside out at a maximum of 30°C with similar colours.
- Do not bleach, tumble dry or use fabric softener.